Leann Frank
Founder, Simple Rabbit · High-end websites for private-pay women’s health

The signs you’re ready, what actually changes when you leave insurance, and why your website has to do the work the referral network used to.

The full picture: how a private-pay practice gets found, gets booked, and keeps the right patients, with your website and brand as the hub the whole system runs through.

The exact, in-order steps to make your private-pay practice show up when local patients search, from Google Business Profile to service pages, citations, and reviews.

Referrals kept you full for years, then growth flattened. Here's how looking at your whole patient funnel finds what's actually capping you.

A referral looks you up before she calls. If your website doesn't match what she just heard, she moves on, and you never find out it happened.

A great website matters. But if it's all you have, you'll keep wondering why patient flow isn't more consistent.

Most private-pay practices have a warm email list and a quiet inbox. Here's why email matters for a private-pay practice.

You're targeting local keywords, but probably not the right ones. Here's how to find the specific search terms your ideal patients actually use.

The private-pay healthcare market is growing fast, and 2026 quietly removed one of the biggest barriers patients had. Here's what the data actually says.

If you run a virtual or telehealth practice and Google won't verify your listing, you're not stuck. Here's what's actually going on and how to get listed.

Paid ads disappear when you stop paying. Local SEO builds visibility that lasts. Here's how to rank for 'functional medicine near me' organically.

Most menopause practice websites were built for patients who already know your name. Here's why they don't rank for strangers, and the order to fix it in.

The Local Map Pack puts three businesses in front of patients searching for care in their area. Here's why your practice isn't one of them, and how to fix it.

You don't need ads to get found on Google. You need a website built to rank. Here's what actually works for women's wellness practices.

SEO is the long game. But there are eight things you can do right now to get more eyes on your site and more inquiries in your inbox.

More than 60% of web traffic is mobile. If your site wasn't built for a phone, you're losing clients in the first five seconds, before they've read a word.

Mona had the skills and the clientele, but her old website didn't reflect any of it. Here's how a new site changed her visibility on Google.

Most website problems are invisible until they're not. Here are five specific signs your site is costing you clients, and what to do about each one.

That split-second pause before you share your URL with a potential client is not anxiety. It's data. Here's what it's costing you, and what to do about it.
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Women’s health practices · Functional medicine · Bergen County, NJ · North Jersey