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Articles

Notes on websites, customers,
and running a business on your own terms.

Leann Frank

Leann Frank

Founder, Simple Rabbit · High-end websites for private-pay women’s health

Leaving Insurance to Go Private-Pay: A Guide for Functional Medicine & Women's Health Practitioners
Going Private-Pay

Leaving Insurance to Go Private-Pay: A Guide for Functional Medicine & Women’s Health Practitioners

The signs you’re ready, what actually changes when you leave insurance, and why your website has to do the work the referral network used to.

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How to Market a Functional Medicine Practice: A Practical Guide
Practice Marketing

How to Market a Functional Medicine Practice: A Practical Guide

The full picture: how a private-pay practice gets found, gets booked, and keeps the right patients, with your website and brand as the hub the whole system runs through.

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Local SEO for Private-Pay Practices: The Step-by-Step Playbook
Local SEO

Local SEO for Private-Pay Practices: The Step-by-Step Playbook

The exact, in-order steps to make your private-pay practice show up when local patients search, from Google Business Profile to service pages, citations, and reviews.

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The Referral Ceiling: Why Established Practices Stop Growing
Patient Growth

The Referral Ceiling: Why Established Practices Stop Growing

Referrals kept you full for years, then growth flattened. Here's how looking at your whole patient funnel finds what's actually capping you.

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Why Some Referred Patients Never Book (And You Never Find Out)
Patient Growth

Why Some Referred Patients Never Book (And You Never Find Out)

A referral looks you up before she calls. If your website doesn't match what she just heard, she moves on, and you never find out it happened.

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Web Design for Functional Medicine Practices
Patient Growth

Web Design for Functional Medicine Practices: Why Your Website Is Only Part of the Picture

A great website matters. But if it's all you have, you'll keep wondering why patient flow isn't more consistent.

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Why So Many Private Practices Are Suddenly Asking Me About Email
Strategy

Why So Many Private Practices Are Suddenly Asking Me About Email

Most private-pay practices have a warm email list and a quiet inbox. Here's why email matters for a private-pay practice.

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The Local Keywords Your Wellness Practice Should Be Targeting
Local SEO

The Local Keywords Your Wellness Practice Should Be Targeting

You're targeting local keywords, but probably not the right ones. Here's how to find the specific search terms your ideal patients actually use.

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The Boom in Private-Pay Healthcare
The Industry

The Boom in Private-Pay Healthcare (And Why It Matters for Your Practice)

The private-pay healthcare market is growing fast, and 2026 quietly removed one of the biggest barriers patients had. Here's what the data actually says.

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Can't Get Verified on Google Business Profile
SEO & Visibility

Can't get verified on Google Business Profile because you're virtual? Here's what to do.

If you run a virtual or telehealth practice and Google won't verify your listing, you're not stuck. Here's what's actually going on and how to get listed.

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How to Rank for Functional Medicine Near Me
Local SEO

How to Rank for 'Functional Medicine Near Me' Without Paying for Ads

Paid ads disappear when you stop paying. Local SEO builds visibility that lasts. Here's how to rank for 'functional medicine near me' organically.

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Why Most Menopause Practice Websites Don't Rank Locally
Local SEO

Why Most Menopause and Perimenopause Practice Websites Don't Rank Locally

Most menopause practice websites were built for patients who already know your name. Here's why they don't rank for strangers, and the order to fix it in.

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Why Your Practice Isn't Showing Up in the Local Map Pack
Local SEO

Why Your Practice Isn't Showing Up in the Local Map Pack

The Local Map Pack puts three businesses in front of patients searching for care in their area. Here's why your practice isn't one of them, and how to fix it.

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How Women's Wellness Practices Get Found on Google
Local SEO

How Women's Wellness Practices Get Found on Google Without Running Ads

You don't need ads to get found on Google. You need a website built to rank. Here's what actually works for women's wellness practices.

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How to drive traffic to your website
SEO & Visibility

How to drive traffic to your website (without waiting years for SEO to kick in)

SEO is the long game. But there are eight things you can do right now to get more eyes on your site and more inquiries in your inbox.

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Why mobile-friendly websites matter in 2026
Web Design

Why mobile-friendly websites matter so much in 2026

More than 60% of web traffic is mobile. If your site wasn't built for a phone, you're losing clients in the first five seconds, before they've read a word.

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Smooth Laser Center website case study
Case Study

How Smooth Laser Center went from invisible online to getting clients from search every week

Mona had the skills and the clientele, but her old website didn't reflect any of it. Here's how a new site changed her visibility on Google.

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5 signs your website is losing you clients
Strategy

5 signs your website is losing you clients

Most website problems are invisible until they're not. Here are five specific signs your site is costing you clients, and what to do about each one.

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If you hesitate before sending your website link
Strategy

If you hesitate before sending your website link, read this

That split-second pause before you share your URL with a potential client is not anxiety. It's data. Here's what it's costing you, and what to do about it.

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Ready when you are

Good medicine is worth finding.
Let's build the system that makes it happen.

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Specialties & areas

Women’s health practices  ·  Functional medicine  ·  Bergen County, NJ  ·  North Jersey